The be seen
collection

‘be seen’ is a collection invites you to tap into your deepest emotions, and embrace the healthiness in letting feelings flow, letting them go and pushing forward to new beginnings.

My role as Art Director involved planning and executing the off-figure photoshoot that would create a setting the jewelry to live in that visualized the collections’ intentions.

The setting for ‘be seen’ became a warm, home-like scene – a place where many find themselves able to feel at ease and comforted. An open book acted a symbol for letting feelings flow and new beginnings. The jewelry placed in and around this prop allowed for a visual experience that tied in closely with the intention of the pieces.