E-mail Marketing Design
At JENNY BIRD, I became the lead email designer and have worked on 400+ layouts. Ideating on weekly brand stories for emails has allowed me to understand the important relationship of placement and pacing in both image and text.
Working alongside the Editorial Director and Head of Brand Marketing, emails were generated for launches, sales and product deep dives. We collaborated on the synergy between the copy and image to create a digestible experience for the customer on all devices – especially mobile.
This collaboration on email marketing lead to significant increases in the open and click-through rate and established a consistent base of subscribers who return to engage in the content.
