Hyper Real

Improve your skin and enhance your makeup.

For the launch of the new skincare line, Hyper Real, the UK&I MAC team required localized assets to engage and educate consumers on the skin benefits of the product. The campaign aimed to address a specific gap in the casting, with the content tailored exclusively for social platforms like TikTok and META.

Adopting a platform-first approach, the campaign was designed to align with the global look and feel while resonating with local audiences. To achieve an organic, authentic vibe, TikTok trends were strategically incorporated into the video content, including popular formats like unboxing videos and ASMR. This approach allowed the campaign to tap into the sensory-rich, user-generated content that thrives on the platform.