2021 CAMPAIGN
The Summer Collection
As Art Director, my role was to plan and assist in executing the on-figure photoshoot for the all-new JENNY BIRD Summer Collection. This collection features three distinct capsules: one with bright beads, another with vibrant blue pieces, and the last showcasing sleek metal designs. Each capsule offers unique qualities that call for different visual approaches.
To capture the essence of summer, I aimed to highlight the vibrant colors of the pieces. Imagining the beads as enlarged, they reminded me of various fruits, which became a central theme in the campaign. Incorporating fruit as a key element created a captivating and alluring preview of the collection, allowing people to experience the vibrancy of summer even before shopping the pieces.
Photography: Kayla Rocca
Creative Director: Jenny Bird
Art Direction, Styling & Graphic Design: Camilla Dinardo
Copywriter: Katherine Flemming
