Studio Radiance

Meet the serum-powered foundation that fuses skincare with the power of makeup.

For the launch of their latest foundation, the UK&I MAC TEAM required assets that would run locally to engage and educate consumers about the skin benefits of STUDIO RADIANCE.

This campaign needed to fill a gap in the casting and since the campaign videos would be social only, the approach had to be platform-first. Following the look and feel set out by global, we mimicked that for this local campaign while keeping the shots specific to what we knew would perform well on META. Tight shots of the bottle, skin texture and application would allow consumers to see what it would feel like on the skin.