Canada Goose
Eyewear

To launch Canada Goose’s new sunglasses collection, the in-house agency was tasked with creating ECOM assets for the website and marketing channels. Following the creative direction set by Be Good, the imagery emphasized intricate product details, while model photography showcased a diverse cast wearing the new line.

As the on-set art director, I guided model direction and oversaw off-figure photography to ensure a cohesive visual narrative. My role extended into post-production, where I provided oversight on retouching and cropping to refine the final assets.